More famous for its bear population than for the size of the river or the strength of its salmon runs, McNeil River has been featured on many television and film documentaries. The area has become so well-known as a bear-viewing area that in 1973, the State of Alaska began limiting the number of summer visitors to ten per day during peak visitor months of June, July, and August. The area has also been "wired" for remote webcam viewing for those unable to access the river in person.
Various groups have formed to support keeping the area pristine and free from bear-hunting activity. And while the bear population often wanders outside the protected zone, their numbers have gradually continued to rise.